New Report Uncovers Keys to Wider Adoption of Super-Efficient Dryers

The Northwest Energy Efficiency Alliance (NEEA) is a Portland-based efficiency organization that just released new research that explores strategies to accelerate adoption of super-efficient clothes dryers.

Qualitative research focused on recent purchasers of dryers and with consumers who stated an intent to purchase a dryer in the next 6 – 12 months. The results in this report include:

  • Use, attitudes and challenges associated with laundry, and dryers in particular.
  • The dryer consumer’s path-to-purchase, hierarchy of needs and unmet needs.
  • Perceptions and attitudes about energy efficiency, ENERGY STAR®, dryer brands and the retail experience.
  • The consumer value propositions created, a summary of consumer response to those statements, and conclusions regarding which statements hold the most potential.

To learn more about this study and the results, click here