Consumer Behavior Change via Online Integrated Demand-Side Management Leveraging Casual Social Games

Online Integrated Demand Side Management service that incents consumers to conserve energy by leveraging social networks and social gaming. The internet-based platform enables social gaming (and other internet-based) companies to gain new revenue streams by trading their in-game currency for payments from utilities for verifiable energy usage reductions and energy efficiency activities. The payments flow from the utilities to the game companies through proprietary service, with the game companies connecting via Application Programming Interface.