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Project Info COMPLETE Project Title

Market Facilitation for Accelerated Adoption of Climate Appropriate HVAC

Project Number ET15SCE1280 Organization SCE End-use HVAC Sector Commercial Project Year(s) 2015 - 2018
Description
Investigate problems and assess the feasibility of proposed solutions for distribution and sales of HVAC energy efficiency products. Observe and interview key stakeholders involved, including decision-makers and facilities personnel. Develop specifications and best practices for creating a market facilitation strategy to encourage rapid adoption of emerging technologies. Document best practices in a manual which shall include strategies to address market readiness, stakeholder coordination, alignment of incentives, cost effectiveness, customer segmentation and demonstration of value, sales and purchase decision-making processes, customer resistance to adoption (e.g., water use), and persistence of savings.
Project Results
Many stakeholder groups in the Heating, Ventilation, and Air Conditioning (HVAC) industry have negative views of Evaporative Cooling Technologies (ECTs), due to past (and some current) low-quality products. Prior WCEC research on market barriers to adopting climate-appropriate HVAC technologies identified a lack of good information and communication about current high-quality evaporative cooling products as significant challenges (Outcault, et. al., 2015).
Project Report Document
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Industry
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The ETCC is funded in part by ratepayer dollars and the California Statewide Emerging Technologies Program under the auspices of the California Public Utilities Commission. The municipal portion of this program is funded and administered by Sacramento Municipal Utility District and Los Angeles Department of Water and Power.