Project Info

Project Title 
Market Facilitation for Accelerated Adoption of Climate Appropriate HVAC
Project Number 
Investor Owned Utilities 
Project Year(s) 
2015 - 2018

Investigate problems and assess the feasibility of proposed solutions for distribution and sales of HVAC energy efficiency products. Observe and interview key stakeholders involved, including decision-makers and facilities personnel. Develop specifications and best practices for creating a market facilitation strategy to encourage rapid adoption of emerging technologies. Document best practices in a manual which shall include strategies to address market readiness, stakeholder coordination, alignment of incentives, cost effectiveness, customer segmentation and demonstration of value, sales and purchase decision-making processes, customer resistance to adoption (e.g., water use), and persistence of savings. 

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