Consumer Behavior Change via Online Integrated Demand-Side Management Leveraging Casual Social Games
  
  
          Sector
          
            Residential
          
        
                    
          End-use
          
            Whole Building
          
        
                    
          Project Number
          
            ET11SCE4030
          
        
          
          
          2011 - 2011
        
                    
          
          SCE
        
                    
          
          PDF Available
        
                    COMPLETE
                
      Online Integrated Demand Side Management service that incents consumers to conserve energy by leveraging social networks and social gaming. The internet-based platform enables social gaming (and other internet-based) companies to gain new revenue streams by trading their in-game currency for...